The KFC Big Bash League (BBL) has inked a sponsorship renewal deal with the Indian multinational tyre brand, BKT Tires.
Following the three-year extended deal, BKT Tires has once again become an official league partner. BKT first partnered with the league in 2018 and soon after, the BKT Golden Bat and BKT Golden Arm caps swiftly became associated with the BBL. The brand’s logo also appeared across the Women’s Big Bash League (WBBL).
The BKT company, which is a tyre manufacturing brand, provides a broad and constantly updated manufacturing line of off-highway tires specifically developed for agricultural, industrial, earthmoving, mining, ATV, and gardening vehicles. BKT’s unique solutions for the most diverse customer demands encompass over 3,200 items marketed in over 160 countries throughout the world.
The renewal extends BKT’s partnership with the BBL to eight years, making it one of the league’s longest-standing partners.
Alistair Dobson, Cricket Australia’s General Manager, Big Bash League, said, “We’re delighted that BKT have extended their partnership and looking forward to working with a brand like BKT as we continue to grow the Big Bash. The BKT Golden Arm and BKT Golden Bat caps have become a key component of the Big Bash experience and we’re excited for them to continue to play a key role in celebrating the performances of the world-class players we have across both leagues.
“We’re incredibly fortunate to have the long-term support of partners such as BKT and thank them for the contribution they make to the Big Bash.”
Rajiv Poddar, Joint Managing Director of BKT, said, “Just as cricket thrives on teamwork, our partnership with the BBL has been rooted in a winning synergy from the outset. Our shared passion for this extraordinary sport has driven us to devise engagement activities that bring added value to the cricket experience. It has been an honor to grow alongside the BBL. Australia has remained a key market for us for over a decade, and we are eager to strengthen our collaboration, in harmony with our ‘Growing Together’ philosophy.”