Wolverhampton Wanderers FC (Wolves), a Premier League (PL) club, have developed a multi-year partnership extension with a Swedish mobile gaming firm and provider of online casino and sports betting services, LeoVegas Group.
As part of the deal, the group’s sports betting brand, BetMGM UK, has become the club’s official European betting partner for the next two seasons.
Since the 2023–24 season, LeoVegas Group has been a club partner. In the past, the LeoVegas brand was shown on the front of Wolves’ training uniforms.
Under the terms of the new agreement, BetMGM’s logo will be featured for the next two seasons around Compton Park, on static branding locations, and on Molineux’s double-row pitch-side LED advertising system.
Russell Jones, Wolves’ General Manager for Marketing and Commercial Growth, said, “We’re delighted to announce this partnership with BetMGM UK and thank them for their support as we head into the 2024/25 Premier League season. Their support is invaluable to the club as we look to expand our portfolio of commercial partners and we look forward to working with the BetMGM team over the next two seasons.”
Sam Behar, UK Director, BetMGM, said, “It’s been almost a year since we started collaborating with the Wolves, and we are very excited to continue this successful, awareness-boosting partnership for the next two years. Wolves are one of the most established clubs in the Premier League, and we can’t wait to see them in the first game of the season against Arsenal in August.”
Over the years, BetMGM has signed partnerships with numerous sports entities such as NHL, Newcastle United, Nashville Predators, Kansas City Chiefs, MLB, NHL, PGA TOUR and more.