The National Football League (NFL) team, Kansas City Chiefs have announced a new multi-year collaboration with a leading sports betting and iGaming operator, BetMGM. This new partnership was formed in order to strengthen the betting brand’s marketing as it expands throughout the state.
In this deal, the company will receive brand recognition across the Chiefs’ Arrowhead Stadium. This collaboration took place after BetMGM became available in Kansas after adding the state to its 24th active US market.
Furthermore, BetMGM content will additionally be spotlighted on the Chiefs’ digital channels, with fans and season ticket holders being able to take advantage of special offers, game day experiences, and prizes.
Matt Prevost, Chief Revenue Officer at BetMGM, said, “With a rich history and a passionate fan base, the Kansas City Chiefs are an ideal partner. As we launch our sports betting platform in Kansas, we look forward to elevating the game day experience for Chiefs fans throughout the region.”
Mark Donovan, Chiefs President, commented, “As an industry leader in the space, we are excited to welcome BetMGM to ‘Chiefs kingdom’. We have invested significant time and energy advocating for sports wagering legislation and today’s announcement is going to open the doors for our fans to add to their experience for the 2022 season and beyond.”