PGA TOUR extends partnership with BetMGM

The two entities will continue to work together to provide odds to the fans via the TOUR digital platforms.

The PGA TOUR has announced an extension of its partnership with their official betting partner BetMGM. Following this new deal, the association has been extended for three more years meaning it will now run until 2024. The two entities signed the first partnership back in 2020.

As the signing of the new partnership is wrapped up, both the entities will now continue to work together to provide odds to the fans via the TOUR digital platforms. BetMGM will continue to serve as the exclusive source for the odds on the leader board and player pages which will be made available on PGATOUR.COM and TOURCast. It is TOUR’s award-winning platform that avails the fans to follow every shot from each group with a 3D rendering of the golf course.

In addition, joining the TOUR’s official betting operator program, BetMGM will be having the right to use PGA TOUR marks in the USA, it will also have further rights to advertise within TOUR media and TOUR partner platforms. Moving forward, the online sportsbook platform has also content and video rights, which allows BetMGM to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets.

Speaking on the occasion, Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming, said: “We look forward to working with BetMGM to integrate its advanced betting technologies for PGA TOUR fans on our digital platforms. Over the years, BetMGM has been a strong supporter of golf through sponsorship of various PGA TOUR players and tournaments. We are excited to continue the relationship.”

Adding to it, Matt Prevost, BetMGM Chief Revenue Officer, said: “The PGA TOUR has been a fantastic partner and we look forward to continuing our relationship. In the last year we’ve seen an increase in our players betting on golf and are excited to now be the exclusive odds provider for PGATOUR.COM.”

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