Following the arrangement, bet365 has been named the official partner of the Hornets. The betting brand will also be serving as official mobile betting partner of the NBA team.
We are proud to announce an exclusive long-term partnership with @bet365_us, becoming the Official Mobile Sports Betting Partner of the Charlotte Hornets.— Charlotte Hornets (@hornets) November 17, 2023
Read more about this exciting new partnership: https://t.co/1zi6zylwcD pic.twitter.com/Pc4Lpn0nfW
The agreement gives bet365 prominent branding and signage at Spectrum Center, on hornets.com, on the team’s social media accounts, on the Hornets App, and throughout the team’s radio and television game broadcasts.
Furthermore, the logo of the entity will also be seen on the courtside baseline apron.
Jacob Gallagher, Chief Revenue Officer, Hornets Sports & Entertainment, commented, “We are excited to announce this partnership with bet365. Since the day Governor Cooper signed sports wagering into law at Spectrum Center in June, we sought a partner that would help us provide our fans with new, additional opportunities to engage with their favorite sports teams. We are confident that bet365 is a great fit with our organization and can help us do that.”
bet 365 spokesperson, commented, “Everyone at bet365 is thrilled to partner with the Hornets, as we launch our iconic sports betting brand in North Carolina. The Hornets’ rich and dynamic history is deep rooted in the Queen City community, and we’re abuzz to become part of their exciting future.”
The British online gaming company bet365 was founded in 2004. It was started by Denise Coates and her brother John, who is still the company’s largest stakeholder and co-CEO. The company is currently headquartered in Stoke-on-Trent, United Kingdom.