The sports marketing agency, Baseline Ventures has inked a multi-year extension with the Indian women’s cricketer, Smriti Mandhana.
Through this deal, the brand will continue to exclusively represent the leading Indian cricketer. Mandhana, who joined Baseline Ventures in 2017, conveyed her delight with the firm’s representation and opted to continue their fruitful collaboration.
The left-handed batter’s endorsements, sponsorships, and brand value have increased dramatically after joining forces with Baseline. Baseline Ventures’ experience and dedication have culminated in beneficial partnerships for Mandhana with prominent brands such as Hero MotoCorp, Red Bull, Nike, Gulf Oil, Wrangler, Hyundai, and Leela Hotels, and is currently representing more than 15 companies as a brand ambassador in multi-year engagements.
These associations not only boosted Smriti’s brand image but also added greatly to her career on and off the pitch. Smriti will also be a part of the recently established Baseline Foundation, where she hopes to help emerging young athletes from other sports.
Smriti was recently named one of the top ten female athletes in the world in regard to sponsorship value, as well as one of the most marketable athletes in the entire globe. According to a recent Sportico and KORE survey, she was the only Indian female athlete to make the global top ten. This astounding feat exemplifies Mandhana’s global awareness and appeal to date.
Furthermore, her social media engagement among female athletes in India remains the highest, indicating her tremendous recognition and impact across multiple platforms. She also became the highest-paid female cricketer when Royal Challengers Bangalore (RCB) onboarded her for INR 3.4 crore for the inaugural season of the Women’s Premier League (WPL).
Smriti Mandhana stated, “I am extremely delighted to extend my association with Baseline Ventures. Over the years, Baseline has played a pivotal role in expanding my brand presence and securing valuable endorsements. Their commitment and professionalism have been unparalleled, and I am confident that together we will achieve even greater heights.”
Tuhin Mishra, Managing Director of Baseline Ventures, said, “Smriti has been exceptional both on and off the field. Her remarkable talent, dedication, and influential presence have attracted numerous top brands. The brands have all signed long-term deals & most of them have even renewed with her which is testament to how much value she brings to the brands and how well she has nurtured each partnership.
“We are proud to have Smriti as part of our family and look forward to further strengthening her brand and creating more impactful opportunities together.”