The Hinduja Group Company, Gulf Oil Lubricants, has onboarded Smriti Mandhana, the Indian women cricketer and current vice-captain, as its new brand ambassador.
With this development, Mandhana has joined the elite list of the company’s brand ambassadors, which consists of players like Hardik Pandya and Mahendra Singh Dhoni.
Through a statement, the company unveiled that it understands the evolvement of the automotive segment with more women playing an important role in the decision-making process of vehicular purchase and its further maintenance.
As per the statement, with this agreement, Gulf Oil looks forward to commemorating women power and encouraging female audiences in the country along with honouring the accomplishments of India’s women cricketers.
Ravi Chawla, MD & CEO, Gulf Oil Lubricants, said, “In the recent past, we have witnessed a surging demand for our products from a new audience segment. As an organization that is determined to lead with the evolving times, we seek to strengthen our brand recall among women vehicle owners in India.
“We believe this association will help us connect with consumers across the spectrum, male and female audiences alike, reinforcing our brand philosophy and enhancing our engagement with the sport of cricket.”
Amit Gheji, Head Marketing, Gulf Oil Lubricants, said, “Together, we look forward to creating exciting campaigns that will help the brand get even closer to its consumers. We already have MS Dhoni and Hardik endorsing our brand and now with the addition of Smriti, we look forward to living our brand promise of ‘Together, we’re Unstoppable’.”
On her association with the organisation, Smriti Mandhana, said, “I am excited to be associated with Gulf Oil. Gulf, as a brand, has a long-standing association with performance sports and I am proud to be a part of the brand that has a great following among a young consumer base.”