Badminton Association of India (BAI) has appointed Sony Pictures Networks India (SPN) as the official broadcaster of the Yonex-Sunrise India Open 2022.
Due to the COVID-19 pandemic, the BWF Super 500 is being played behind closed doors. With this association between BAI and SPN, the fans can enjoy the live action on Sony Ten 1 channel and live stream on the network’s OTT platform, SonyLiv.
BAI general secretary, Ajay Singhania said, “Unfortunately, this year we don’t have spectators or media covering the event, but now they can see the action from their home and watch world-class badminton action played in India after a long time.”
The chief revenue officer, distribution and head of the sports business at Sony Pictures Networks India, Rajesh Kaul, said, “Badminton has a passionate following in the country. Close to 70 million viewers followed the sport on TV in 2021 due to the strong performances of Indian players like PV Sindhu, Kidambi Srikanth and Lakshya Sen, who won medals at global marquee tournaments last year. Badminton was also one of the top watched sports disciplines in the recently held 2020 Tokyo Olympic Games on our network, with PV Sindhu’s semi-final match achieving the highest ratings on TV among all the Olympic events that were telecasted.”
Bronze medallist Lakshya Sen, reigning world champion Loh Kean Yew and the two-time Olympic medallist PV Sindhu are among the renowned players who are participating in the high-octane event.
The fans can also witness the World No. 12 Busanan Ongbamrungphan of Thailand, Jia Min Yeo, the team of Satwiksairaj Rankireddy and Chirag Shetty, the three-time world champion duo of Mohammad Ahsan and Henda Setiawan and HS Prannoy in action.