The Bermuda Cricket Board (BCB) has announced a sponsorship deal with the insurance company, Athene Life Re. As per the deal, the company will serve as the title sponsor of the 2022 T20 Men’s Cricket League. Following the association, the competition will now be known as the 2022 Athene T20 Men’s Cricket League.
Athene Life Re Ltd. (ALRe) is a Bermuda-based reinsurance firm that began operations in 2009 as a wholly-owned subsidiary of Athene Holding Ltd. ALRe’s primary business is fixed annuity reinsurance, in which it collaborates with life and annual insurance companies.
The league will begin on August 7 with 13 clubs competing over a 12-week period. This will include a “Match of the Week” event that will be live streamed and promoted by the clubs to enhance revenue and exposure in the community.
The Elite Division will feature Cleveland County, Western Stars, Somerset, Warwick, Southampton Rangers, St George’s, and Bailey’s Bay, while the First Division will feature Devonshire Rec, Willow Cuts, Flatts, St David’s, PHC, and Somerset Bridge.
Natasha Scotland Courcy, General Counsel and Chief Operation Officer at Athene Life Re said, “We are excited to sponsor the 2022 T20 Men’s Cricket League. We take immense pride in investing in our community and are enthusiastic about furthering our commitment by supporting the Bermuda Cricket Board, local athletes and this vibrant part of Bermuda’s culture.”
Steven Douglas, BCB Cricket Committee Chairman, said, “On behalf of the cricket committee and members of the BCB, I would like to thank Athene for the opportunity for us to work together. I hope this partnership will work for the betterment of both parties.
“The new BCB Athene T20 or 20/20 is the start of preparation for the Bermuda National Team, looking to qualify for the ICC T20 World Cup. There will be double-headers at three venues every weekend, come out and support your teams.”
Arnold Manders, BCB President, while acknowledging Athene for its sponsorship said, “We are thrilled and looking forward to working with them. For a charity organisation, this contribution is vital to the development of cricket and will lay the groundwork for our impending 2023 competitions”.