The strategic alliance promises to generate shared value for the two British businesses, both of which have a rich history and a common desire for innovation. The growing sports business sector offers an unprecedented backdrop for the FT to capitalise on exclusive Aston Martin F1 Team possibilities, including hosting key clients at Grand Prix throughout the world.
Furthermore, Aston Martin Aramco and the Financial Times will organise a number of special worldwide activations to maximise their shared benefits. These events, which are slated for the forthcoming Formula 1 season, will offer Aston Martin Aramco and the FT’s major audiences in Europe, Asia, and America a never-before-seen chance to interact with the exhilarating atmosphere of F1 and learn more about the vibrant world of motorsports.
Along with this, distinguished industry experts will offer insightful discussions on some of today’s major issues, such as the role of developing technologies in sports and the significance of female representation in motorsport.
As part of the deal, the Financial Times’ logo will also prominently appear on the AMR24, which will make its premiere at Silverstone Circuit on February 12.
Jefferson Slack, Managing Director – Commercial & Marketing, Aston Martin Aramco Formula One Team, said, “The Aston Martin Aramco Formula One Team is delighted to launch a new partnership with the Financial Times, a publication renowned for its authoritative coverage of global business and finance. Together, we’ll be working strategically to grow and strengthen our commercial reach, collaborating on exclusive activations throughout the year. The FT is a trusted source of business and financial information around the world and we welcome them to Aston Martin Aramco.”
Laura Milsted, Global Advertising Director, Financial Times, said, “We are delighted to be partnering with Aston Martin Aramco Formula 1 Team throughout the upcoming season. The brand synergies between Aston Martin Aramco and the FT are undeniable and we are excited to be able to bring these two organisations together for the first time. As our partnership develops, we’ll be able to bring first class thought leadership content, within exceptional settings to both of our commercial audiences.”