ASICS India teams up with Prasidh Krishna

ASICS has been collaborating with fresh and growing players.

The Indian cricketer Prasidh Krishna is the newest addition to the ASICS family, which is a Japanese sports performance company. Footwear (sneakers, sandals), apparel (t-shirts, coats, hoodies, swimsuits, compression garments, jeans, socks), and accessories (bags, backpacks, caps) are all produced and marketed by Asics.

Indian bowler Muralikrishna Prasidh Krishna represents Rajasthan Royals (RR) in the Indian Premier League (IPL) and Karnataka in national contests. He bowls quickly with his right arm, frequently exceeding 140 km/h. On March 23, 2021, during the Indian cricket team‘s home series against England, he marked his One Day International debut. In doing so, he broke the previous mark for the most wickets taken on an ODI debut, which had stood for 24 years.

ASICS claimed, “He broke a 24-year-old Indian record for most wickets in an ODI debut by picking up 4 wickets against England in March 2021. He is admired by the younger generation across the country for his dedication, and pursuance, resonating with the ASICS brand philosophy of ‘A Sound Mind in a Sound Body.”

Managing Director of ASICS India and South Asia, Rajat Khurana, stated, “We at ASICS India are delighted to announce our association with International Indian Cricketer and the very talented fast bowler Prasidh Krishna. His unparalleled energy and exciting potential mesh well with our mission to showcase the power of sport through the transformation of not just the body but also the mind. Through this collaboration, we endeavor to build a stronger sporting spirit and ambition with young and emerging athletes.”

The man himself, Prasidh Krishna, said, “I am really excited to be a part of the ASICS family. I admire the brand’s vision, philosophy, and legacy that the brand has built in the sport of cricket. Together, I hope that we can create a meaningful impact in the minds and lives of aspiring athletes.” 

In a variety of sports, ASICS has been collaborating with fresh and growing players. With a reputation for being a leader in footwear development and engineering, ASICS India’s collaboration with Prasidh Krishna shall strengthen the company’s commitment in raising awareness of the positive effects that sport has on the body and psyche.

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