Asian Games 2022: Sponsors Watch

With such high-profile sports being conducted on the world's largest continent, it is bound to draw a lot of eyeballs which could attract a set of sponsors.

The Asian Games, also known as Asiad, will have its 19th edition this year in Hangzhou, China, from September 19 to October 8.

The Asian Games 2022 scheduled to take place last year, were postponed owing to COVID-19. The continental multi-sport event will feature 40 sports and 61 disciplines over 54 competitive places in Hangzhou and five co-host towns. The majority of Asian Games 2022 sports will kick off after the opening ceremony on September 23.

Some games, nevertheless, such as cricket, football, volleyball, and beach volleyball, are set to begin on September 19. In addition, 74 slots for the Paris Olympics will be available for nine sports: archery, artistic swimming, boxing, breaking, hockey, modern pentathlon, sailing, tennis, and water polo.

The Asian continent will also see bitter rivalries between India and Pakistan, as well as China and Japan. The multi-sport spectacle will include a star-studded lineup, featuring India’s Neeraj Chopra, Qatar’s Mutaz Barshim, and China’s Zhang Yufei and Li Bingjie.

From the inaugural Games in New Delhi, India, to the 1978 Games, the Asian Games Federation (AGF) governed the event. Following the dissolution of the AGF, the competitions have been administered by the Olympic Council of Asia (OCA), since 1982. The International Olympic Committee (IOC) recognizes the Asian Games as the second largest multi-sport event after the Olympic Games.

With such high-profile sports being conducted on the world’s largest continent, it is bound to draw a lot of eyeballs which could attract a set of sponsors. Let’s take a look at the commercial partners of the Asian Games 2022.

Official Prestige Partners:

China Pacific Insurance: China Pacific Insurance Co., Ltd., occasionally referred to as Pacific Insurance, is a Chinese insurance firm. It was created on the foundation of the previous China Pacific Insurance Corporation, which was incorporated in 1991 and authorized by the People’s Bank of China. Its headquarters is located in Shanghai.

Das Security: Information security technology services are offered by Das Security, which also provides numerous all-encompassing solutions including application security, database security, website security monitoring, and a platform for managing digital security.

361 Degrees International Limited: The primary business of the China-based investment holding firm 361 Degrees International Limited is the production and trade of athletic products, including clothing, footwear, and accessories. There are two business segments used by the company to operate.

Alipay: With over a billion active users globally, Alipay is a Chinese digital wallet. Users of Alipay can make payments online or via a mobile device. Alipay has a relatively low dispute rate and minimizes fraud by validating payments with the customer’s login credentials.

Alibaba Group: Alibaba is China’s and, by some metrics, the world’s largest online commerce corporation. Taobao, Tmall, and are its three primary sites, with hundreds of millions of consumers and millions of merchants and enterprises. Alibaba does more transactions than any other e-commerce firm.

Loong Air: Loong Air (GJ), a Chinese airline founded in 2012 as a freight carrier, began operating flights for passengers in 2013. It is based at Hangzhou Xiaoshan International Airport (HGH) in the Yangtze River Delta.

ICBC: Another Chinese corporation in the mix, ICBC i.e., Industrial and Commercial Bank of China Limited maintains a network of branches, domestic and international structures, self-service banking outlets, ATMs, and correspondent banks. It is present throughout Asia-Pacific, Europe, Africa, the Middle East, and the Americas.

China Mobile: With 945.50 million users as of June 2021, China Mobile is the country’s largest wireless carrier. China Mobile Communications Group Co., Ltd. is also a Hong Kong stock exchange listed company. It is the world’s largest mobile network provider in terms of overall customer base.

China Telecom: One of the biggest telecom SOEs in China, China Telecom operates 31 partially independent province businesses on the mainland. It manages the landline and mobile phone networks, controls the PAS system, and offers voice, data, multimedia content, and data services based on telecom networks.

Geely Auto: With 1.328 million sales in China in 2021, Geely Auto is the seventh-largest automaker in the country. The company sold more than 2.2 million automobiles worldwide in 2021, and in January 2022, it sold more than 17,926 plug-in electric cars.

Official Sponsors:

Canon: Canon Inc. is a Japanese international firm based in Tokyo that specializes in optical, image, and industrial items such as lenses, cameras, medical supplies, scanners, printers, and semiconductor production equipment.

Hikvision: Hangzhou Hikvision Digital Technology Co., Ltd., frequently referred to as Hikvision, is a Chinese state-owned producer and seller of video surveillance systems for civilian and military use.

Hangzhou Wahaha Group: The Hangzhou Wahaha Group Co., Ltd. is a private company and China’s largest beverage maker. The company’s headquarters are in Hangzhou, Zhejiang province. The phrase “Wa ha ha” means “laughing child.” Wahaha has over 150 subsidiary firms and 60 production facilities spread throughout China.

YTO Express: YTO Express is an enormously well-known private express firm in China that was established in 2000. It is dedicated to leading the development of China’s express service.

Related Articles

Latest Articles