The second-largest multi-sport event in the world, the Asian Games 2022 is all set to take place in Hangzhou, China, from today, i.e., September 19 to October 8. The COVID-19 pandemic forced the postponement of the Asian Games from the initial date of September 2022 to 2023.
The Hangzhou sporting carnival will feature contests in 40 sports and 61 categories among 45 nations. A total of 655 athletes from India have been sent to the Games to compete in 39 sports. 68 Indians will compete in athletics, which will have the largest Indian representation.
There will be several Indian superstars competing in the Asian event. Both the men’s and women’s Indian cricket teams will compete at the Games for the first time in history. Ruturaj Gaikwad will be the team’s captain for the men, while Smriti Mandhana will take the helm for the women since Harmanpreet Kaur is expected to serve a two-match suspension. The athletics contingent’s main draw will be the reigning Asian Games winner, Neeraj Chopra.
Additionally, the Badminton contingent will have players like HS Prannoy, Kidambi Srikanth, and Lakshya Sen compete. There are several Indian boxers competing in the Games, including Shiva Thapa, Nikhat Zareen, and Lovlina Borgohain. Sharath Kamal Achanta, Sathiyan Gnanasekaran, Manika Batra, and Sreeja Akula will be among the table tennis contingent. Kishore Kumar Jena, Tajinderpal Singh Toor, Sreeshanker, Jeswin Alrdin Johnson, and Avinash Sable are some of the members of the athletic group.
With such well-known Indian athletes to liven up the Games, it is sure to attract a lot of eyeballs and advertisers. Let’s take a look at the sponsors of the Indian contingent for the Asian Games 2022.
Principal Sponsors:
JSW Inspire: The JSW Inspire Institute of Athletics is Jindal Steel Works’ flagship effort for identifying and developing young athletic potential in our country.
Reliance Foundation: The aim of the Reliance Foundation is to create an inclusive India by pioneering a holistic methodology to solve India’s varied development concerns and contribute to the country’s common ambitions. The dedication to improving the quality of life of individuals from marginalized and disadvantaged groups by empowering them and catalyzing change via creative and sustainable solutions is central to the brand concept.
Adani Sportsline: Adani Sportsline was founded in 2019 with the ultimate goal of instilling a sports culture that fosters sporting potential, promotes the sports economy, and serves as an accelerator in India’s quest to become a top sporting country.
Samsonite: Samsonite is a luggage manufacturer and provider that supplies everything from large suitcases to little cosmetic bags and briefcases. The company was founded in Denver, Colorado, in the United States. The company’s corporate headquarters is in Luxembourg, and it is listed on the Hong Kong Stock Exchange.
Associate Sponsors:
Borosil: Borosil is a Mumbai-based Indian glassware business. The firm is one of the leading glassware producers in India, having a substantial presence in the United States and the Netherlands.
Skechers: Skechers is a worldwide footwear business based in the United States. It was formed in 1992 and is the third-largest footwear brand in the United States, with headquarters in Manhattan Beach, California.
Amul: Amul, India’s top food product marketing organization, was formed in 1946 and has a yearly brand turnover of US$ 8 billion. Amul operates in India with a network of 79 sales offices, 10,000 dealers, and over a million merchants.
Inox Group: Inox Group is a diverse Indian company that manufactures industrial gases, cryogenic equipment, and LNG storage and distribution equipment. In addition, the Group controls one of India’s largest and fastest-expanding multiplex networks, which is reinventing the movie and theatre experience.
The Leela Palace Hotels and Resorts: The Leela is an Indian brand of upscale hotels that was started in 1986 by C. P. Krishnan Nair. Brookfield Asset Management presently owns the company.
Liberty Shoes: Liberty Shoes Limited is a shoe company situated in Karnal, Haryana, India. The firm, which was founded in 1954, manufactures 60,000 pairs of footwear every day via its six factories.
Sports For All (SFA): SFA is India’s largest tech-enabled multi-sport grassroots platform. The group’s aim is to encourage and captivate young people in sports and create a path that will prepare them for their future in sports.