Aquatics GB, the national governing body for aquatic sports in Great Britain, has partnered with Speedo, the world’s leading swimwear brand, as the title sponsor for the Speedo Aquatics GB Swimming Championships and Speedo Aquatics GB Diving Championships.
BBC Sport and Channel 4 will provide live coverage throughout the Championships, with nearly sold-out stands creating an electric atmosphere.
This sponsorship agreement between Aquatics GB and Speedo elevates the profile of this pivotal competition, setting the stage for a similar showcase later this year when Britain’s divers compete for their shot at Olympic glory.
Aquatics GB CEO Drew Barrand, said, “We are so happy to be able to announce that Speedo have come on board as event name partners for our two most important competitions of this Olympic and Paralympic cycle – and to be able to do it on the eve of what is set to be a special week of racing in London feels just right. When we launched our new name and brand identity at this very venue last week, I spoke about our desire to drive the organisation forward commercially, as well as competitively and societally.
“This agreement, in addition to our valued ongoing partnership with Speedo, shows the desire across the board to take aquatics sports on and ensure events like the Speedo Aquatics GB Swimming and Diving Championships are true spectacles, befitting of those competing in the pool and demonstrating the years of dedication and graft that has got them to this stage. The London Aquatics Centre looks great, decked out in the new brand colours and with our joint event logo across the venue. Now it’s time to bring on the racing.”
Simon Rowe, Vice President of Global Sports Marketing at Pentland Brands Ltd – which includes Speedo, added, “Speedo are thrilled to be title naming partners of these two iconic and prestigious championships. Becoming naming partners further cements our long term commitment to Aquatics GB and the wider Home Nations. London Aquatics Centre provides an excellent backdrop to inspire and engage current and future generations to participate and try aquatics sports.”
Speedo, a name synonymous with swimming for over a century, brings a rich heritage of innovation and performance to the table. For generations, from beginners to Olympic champions, Speedo has pushed the boundaries of swimwear technology. By fostering a culture of innovation and inclusivity, Speedo strives to build a brighter future for the sport and create a positive impact on communities worldwide. Speedo, owned by Pentland Brands Limited, boasts global distribution across more than 170 countries.
Aquatics GB is the national governing body for swimming, diving, synchronised swimming, water polo, and open-water swimming in Great Britain. It plays a key role in supporting athletes to achieve gold medal success at major international competitions, including the Olympics, Paralympics, World Championships, and Commonwealth Games.
Speedo Aquatics GB Swimming Championships kicks off today (April 2 – April 7) at the London Aquatics Centre with the Women’s 50m Butterfly (multi-classification). Hundreds of swimmers are vying for spots on the British Olympic and Paralympic swimming teams headed to Paris this summer. This six-day event serves as the key selection meeting for both squads.