The West Indies all-rounder, Andre Russell has joined hands with FanCraze, the subsidiary firm of Faze Technologies. Andre Russell has joined the likes of Ravichandran Ashwin, Yuzvendra Chahal and Rohit Sharma to enter this metaverse. In this association, the attacking batsman will share his memorabilia of iconic moments through NFTs and collectibles.
Both the signatories announced this association through their official social media handles particularly Instagram and Russell revealed this grand move through a feature post that said, “I’m excited to announce my exclusive partnership with FanCraze with whom I blast into the cricketing metaverse!. You can now get to own the most iconic moments of my career and build your blasting NFT collection with FanCraze. Register on fancraze.com to be geared up for the drop! Tell me about your favourite DreRuss moment in the comments below.”
FanCraze also unveiled the partnership with the ferocious hitter through an Instagram post that said, “the one and only DreRuss blasts into the cricket metaverse with FanCraze! One of the most explosive T20 players, the one and only, Andre Russell, will be exclusively launching his personal NFTs on FanCraze”.
While the fans already had the opportunity to obtain collectibles of a few Indian cricketers, now they can also delve into the magnificent cricketing career of Russell. They will have the chance to own some of his wonderful batting/bowling performances via NFTs and share them with other cricket enthusiasts.
With this move, the NFT platform expanded its horizon in cricket having bagged several notable cricketers under its shade. The platform also received $17.4m in seed funding earlier from Tiger Global, Coatue, Sequoia Capital India, Dapper Labs etc.
Faze Technologies inked a three-year deal with the International Cricket Council (ICC) in November last year. In this agreement, Faze Technologies will have the rights to ICC’s catalogues of video and audio clips from 1975 to create more NFTs to globalize the sport.