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Ravichandran Ashwin to launch NFTs in collaboration with FanCraze

This new partnership will provide the opportunity to the cricketer's fans of possessing some of his greatest cricketing moments.

The Indian off-spinner, Ravichandran Ashwin has entered the NFT bandwagon by collaborating with FanCraze, the subsidiary firm of Faze Technologies.

He has joined other famous cricketers like Yuzvendra Chahal and Rohit Sharma that partnered with the company. The legendary Indian cricketer would be sharing the memorabilia of his career’s iconic moments through NFTs.

While announcing this association through an Instagram post, Ashwin wrote, “My family of fans, you can now get to own the most memorable and iconic moments of my life’s journey and build your NFT collection with @0xfancraze, who will bring my memories alive.

“I’m excited to announce my exclusive partnership with @0xfancraze with whom I step into the cricket metaverse. Register on fancraze.com to own the most iconic NFTs from my personal collection!”

FanCraze unveiled the association with the Tamil Nadu bowler through an Instagram post, that said, ‘‘Ashwin, the Spin Maestro sets foot in the cricket metaverse with FanCraze! One of the best all-rounders of all time and the one and only, @rashwin99, will be exclusively launching his personal NFTs on FanCraze.”

This new partnership will provide the opportunity to the cricketer’s fans of possessing some of his greatest cricketing moments. They can also share and trade these collectibles with other NFT users.

With its recent activities, FanCraze has successfully entered the world of cricket. The NFT platform previously announced $17.4 million in seed funding from Tiger Global, Coatue, Sequoia Capital India, Dapper Labs, and others.

Apart from getting on board several popular Indian cricketers, FanCraze has also struck a three-year deal with the international governing cricket body, International Cricket Council (ICC). In this association, FanCraze has acquired the rights to ICC’s catalogues of video and audio clips dating back to 1975 to create NFTs and globalize the sport. 

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