The Saudi Pro League (SPL) team, Al-Nassr FC have announced a sponsorship collaboration with an exclusive cruise line brand, AROYA Cruises.
As part of the three-year gold sponsorship agreement, the upper chest portion of Al-Nassr’s shirt will prominently feature the AROYA emblem, which serves as the team’s official sponsor.
The new strategic alliance comes as the sport in Saudi Arabia is rapidly expanding, with its commercial worth rising as a result of a large number of player additions to the country’s Saudi Pro League.
Starting with the upcoming season and continuing through the 2025–2026 season, AROYA Cruises and Al-Nassr FC will run combined promotional activities as part of the partnership.
Lars Clasen, Chief Executive Officer at Cruise Saudi, commented, “We are delighted to announce our Gold sponsorship of Al Nassr FC. This partnership allows us to align the excitement of remarkable performances witnessed on the football pitch with the remarkable experiences we will offer at sea. Together, we aim to create unforgettable and exclusive moments for Al Nassr’s players, and football-loving fans and families through showcasing this new element of tourism in Saudi Arabia.”
Ahmed AlGhamdi, Al Nassr FC, CEO, said, “We are so happy today, we will start a great story with AROYA Cruises. They will be one of the iconic tourism destinations around the world. Which goes well with Al Nassr strategies to achieve Vision 2030 goals.”
AROYA Cruises would provide Saudi nationals, expats, and regional guests with a distinctive opportunity to see the beauties of Saudi Arabia from the sea. The name of the organisation is a combination of the terms “Arabian” and “roya” (meaning vision or dream).
AROYA Cruises is dedicated to exhibiting Arabian experiences and will do so by emulating the region’s rich cultural heritage, stunning natural surroundings, and gracious hospitality. The company will also offer an immersive voyage that is created and customised to suit its brand values of motivation, enrichment, compassion, and respect.