The Argentine Football Association (AFA) has announced a new sponsorship deal with a leading online gaming software provider, Smartsoft.
In this development, Smartsoft has been named the official digital sponsor of the AFA, marking the oldest football association’s (in South America) first European collaboration.
Smartsoft clients will receive benefits like autographed t-shirts, match tickets, and special access to national teams as part of the partnership.
The collaboration with the World champions is aimed at bringing Argentine football closer to the European public. AFA highlights its dedication to expanding its worldwide commercial operations and getting new customers, particularly in Europe, as it tries to improve its global commercial reputation.
Moreover, the AFA intends to conduct commercial and marketing activities with Smartsoft, highlighting its collaboration at international industry events.
Smartsoft’s Managing Partner, Guga Gotsadze, said, “Through this partnership with the Argentine Football Association and the Argentine National Team, we embark on a journey that unites passion and excellence, where the worlds of business and gaming converge with the magic of Argentine football.”
Claudio Tapia, President of AFA, said, “We are very happy that Smartsoft is the new digital sponsor of the Argentine Football Association. The partnership opens a new category to connect with fans on the old continent. As a result, our association continues to consolidate its international growth and we are proud that this is so.”
In recent times, AFA also signed the international credit card provider, American Express as the official card for the men’s senior, women’s senior and youth national teams.