The official partner of Euro 2020, Adidas, has unveiled a new campaign for the tournament that is set to kick off on Friday. The campaign includes a short video that celebrates the beautiful game and looks towards a more positive and inclusive world. The short video pushes all athletes around the world to celebrate the game by bringing people together on the pitch and beyond it.
Adidas also urges the fans to honour this unique tournament which comes in every four years and impacts our lives. Throughout the video, the fans are playing with the official match ball of Euro 2020 which is UNIFORIA and this ball is an homage to the people from different teams, communities, and countries.
Matt Davidson, Head of Global Brand Marketing at Adidas Football, said, “Since we started on the journey towards UEFA EURO 2020TM, a lot has changed, but one thing that hasn’t has been the excitement for a major tournament. Perhaps the excitement for this tournament is even greater than normal, due to what the world has been through. UEFA EURO 2020TMwill show us once again what is possible when we come together & celebrate the power of sport – the thrills, the emotion, the respect. The UNIFORIA ball remains a symbol for how we can unite through sport & culture, but also celebrate what makes us different.”
This campaign is solely based on reminding people to stay united and respect the sport and culture. It also focuses on sustainability and credibility and also refreshes the brand’s attitude. Adidas has been working with UEFA at the Euro event for numerous years. The sportswear brand supports the match ball as it gets global visibility during the tournament.
The Euro 2020 begins on Friday and the first game will be played between Italy and Turkey in Stadio Olimpico in Rome, Italy. This tournament is one of its kind as there will be many venues across Europe and the final will take place in London’s Wembley Stadium on July 12.