Adelaide United FC announce Doo Group as gold global partner in partnership extension

Through this deal, the logo of Doo Group will be featured on Adelaide United men’s home and away shorts, throughout the tournament. 

The A-League team, Adelaide United FC have upgraded its partnership with the Singapore-based financial technology entity, Doo Group.

With this development, Doo Group has been named the global gold partner of the Adelaide-based football club for the next two seasons. The alliance was first initiated in 2022.

Through this deal, the brand’s logo will be featured on the men’s home and away shorts, throughout the tournament. 

Fabrizio Petrone, Head of Commercial, Adelaide United, said, “We’re pleased to continue our partnership with Doo Group, a truly global brand and leader in its field. This partnership is a great example of brands working together through the beautiful game of football. It is an honour to assist a global brand increase brand awareness and trust in a new market, while also diversifying our commercial network.” 

Marc Grand, Chief Executive Officer, Doo Group, said, “We are proud to continue our strong partnership with Adelaide United. Since our partnership commenced, it has been clear that our brands share similar values built around trust. Seeing the Doo Group logo on the men’s shorts is a great spectacle and assists us greatly in building our brand in a new market.”  

Before this deal, the unit also added Kite Property to its sponsorship portfolio. 

Doo Group was founded in 2014 and is currently headquartered in Singapore. It has evolved into a financial services organisation with financial technology at its core after years of development. Doo Group, a global leader in financial solutions and technology services, is home to numerous well-known brands, including Doo Prime, Doo Financial, Doo Clearing, Doo Wealth, and Fintech brand FinPoints. These brands provide customers across the world with a one-stop shop for excellent financial services and cutting-edge solutions. 

The Reds will start their campaign against Central Coast Mariners on Friday, October 20 at the Hindmarsh Stadium.

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