The travel accessories company, Acefour Accessories, has onboarded the elite Indian pacer Jasprit Bumrah as the brand ambassador for Uppercase, the company’s eco-friendly luggage brand.
The yorker specialist has been signed for two years and will helm the campaign, ‘Never Ordinary’.
The company revealed in a press release that the player’s outstanding performance in all three formats makes him the right choice for the brand.
The new campaign, ‘Never Ordinary’ will be implemented in a way that will convey the features and other unique aspects of the Uppercase bags.
Sudip Ghose, the Founder of Uppercase, said, “Our brand is young, dynamic, and never never ordinary, just like Jasprit Bumrah. He is disciplined and has been performing consistently at the highest level, like our products. This makes him a perfect fit to represent Uppercase luggage. We are looking forward to the Jasprit Bumrah magic to make an impact in the luggage industry with Uppercase”
Shiavaprasad, Co-founder and Chief Business Officer of Uppercase, said, “Jasprit Bumrah has shown over the years he is never ordinary with his terrific bowling spells, world record batting feat and being a leader on the field. He brings that passion to the team as we launch Uppercase. The films under the ‘Never Ordinary’ campaign target young audiences who are filled with enthusiasm to travel in a sustainable yet stylish way. They don’t like doing the Ordinary and so do we as a brand.”
Bumrah said, “I am excited to join the team of Uppercase, a brand that offers a wide product portfolio, that focuses on being durable, vibrant and water resistant for young Indians. For those who believe in living sustainably, would find Uppercase to their liking and to travel with eco-friendly luggage.”