AC Milan has reached an agreement over three-year deal with Betsson AB’s Star Casino.sport. This partnership will focus on increasing fan engagement and providing the best content to the fans.
The digital media portal will not feature any sportsbook offers. It will promote exclusive and creative AC Milan content, so that it remains in line with Italy’s rules on betting. At the moment,they have started The Ring which involves interactive sessions with AC Milan players.
Ronni Hartvig, Chief Commercial Officer at Betsson Group, said, “The aim of Betsson Group is to create engaging, amazing and safe experiences for all users and, through our brand StarCasinò.sport, we propose an innovative and exciting storytelling of sports. The renewal of the partnership with AC Milan, a top-class Club, is very important for us in terms of broadening our image and it allows us to create high-quality entertainment for the Rossoneri fans as well as for all football fans.”
Casper Stylsvig, Chief Revenue Officer at AC Milan, also admitted that this partnership will benefit both parties and most importantly fans will be getting valuable content about such a historic club.