India’s one of the biggest game streaming platforms, Rooter has bagged the media rights for all of Skyesports’ IPs for one year.
Following this deal, all of Skyesports’ original contests will be exclusively broadcast on Rooter in the future. The tournaments will be streamed in multiple languages, including Hindi, English, Tamil, Bengali, Kannada, Malayalam, and Telugu to meet Skyesports and Rooter’s goal of making esports and game streaming as accessible as possible. Viewers who will participate in Skyesports’ competitions on Rooter will also receive some special rewards.
Along with this, Rooter will also produce additional content based on Skyesports’ IPs throughout the year to provide fans with more entertainment.
Commenting on this strategic agreement, Dipesh Agarwal, Co-Founder and COO, Rooter, said, “Skyesports is renowned for hosting some of the major esports tournaments in the country. Teaming up with a platform redefining Indian esports, this comes as a landmark deal for both entities. Rooter is the fastest growing gaming platform in India and we will help Skyesports reach millions of fans who will get the best esports content exclusively on Rooter. We also look forward to working with Shiva and the rest of the team to provide multiple engagement opportunities for fans with esports teams on Rooter’s platform.”
Speaking on the deal, Shiva Nandy, Founder and CEO, Skyesports, said, “Our goal has always been to make Skyesports’ IPs, which have been homegrown in India, more accessible. I am sure that our esports content will feel right at home on Rooter’s platform. Additionally, by distributing the media rights, we are empowering Rooter to implement strategies to further engage our already large audience. We look forward to closely working with them throughout the year to enhance the watching experience for the viewers while building esports from the grassroots level and launching more premium IPs.”
Rajan Navani, Founder and CEO, JetSynthesys, said, “With Skyesports, we envisioned the creation of a closely-knit esports ecosystem at the grassroots level. It’s a pleasure to have Rooter join us as a partner and we look forward to working together with them to be able to accelerate our growth in terms of viewership in India.”
Rooter was founded back in 2016 by Piyush Kumar and Dipesh Agarwal and has quickly grown to become India’s largest game streaming platform. Back in January, the corporation revealed that it had raised $25 million in a Series A funding round led by Lightbox, March Gaming, and Duane Park Ventures. The streaming platform also signed the renowned Indian cricketer Yuzvendra Chahal as a content creator in December 2021.