The game streaming and esports platform, Rooter has joined hands with the Indian cricketer Yuzvendra Chahal. In its first-ever collaboration, Rooter has inked an association with the legspinner as a content creator.
Apart from being a cricketer, Chahal also has a passion for gaming. He indulges in his hobby whenever he gets a chance as he has been seen playing different games with different gaming content creators such as Mortal with Tanmay Bhat, on YouTube.
As he has been signed by the game streaming platform, Chahal will be seen streaming different games on Rooter, mostly BGMI and Free Fire. While the viewers who would be present to see the 31-year-old stream games can also chat and interact with the cunning spin bowler as he is live on the platform.
Speaking on the occasion, Dipesh Agarwal, Co-Founder & COO, Rooter, said: “Our country has always been obsessed with cricket and in the past 2-3 years, gaming has also come to the mainstream consciousness. So, what better than merging them both and bringing the best of both worlds for our audiences? With Yuzvendra streaming on Rooter, we will be able to deliver more interesting content to our community. Our community can connect with him and discuss his cricket life along with learning his unique gaming tactics while he streams live on the platform.”
Adding to it, Yuzvendra Chahal, said: “I started playing online games like Call of Duty during the lockdown and since then, have been addicted to first-person shooter games. Rooter has a massive gaming community in India. Being on board with them will allow me to engage with the country’s talented gamers and connect with my fans. I am super kicked with this association.”
Rooter has been ranked No. 1 in the sports category on Google Play Store for over a year. It has over 35 million downloads and can be called an industry leader in the esports category, which is currently a fast-growing and expanding industry in the country.