The 2022 Ballon d’Or Awards has renewed its partnership association with a next-generation fan engagement and incentives firm, Socios.com. For the second consecutive year, the firm will act as the event’s official partner.
The fan engagement and rewards platform is once again sponsoring the 66-year-old top football award validation ceremony. In this collaboration, the brand will receive exposure throughout the event.
Alexandre Dreyfus, CEO of Socios.com, said, “We’re delighted to partner with Ballon d’Or once again, giving us the opportunity to promote our brand at football’s most prestigious annual event. Millions of fans are already enjoying Socios.com and exposure on this scale allows us to present our thriving rewards and engagement community to many millions more.
“Socios.com’s roster features football giants FC Barcelona, Paris Saint-Germain, Manchester City, Juventus, AC Milan, Inter Milan, Arsenal, Napoli, Valencia, Atlético de Madrid and many more massive European teams.
“Socios.com also has a major presence across South America, including many big clubs from Brazil, Mexico, Chile and Argentina. In addition to football, MMA giants UFC, leading Formula One teams, a host of esports organisations and over 70 major US sports franchises from the NBA, NHL and NFL and MLS are all on board.”
The company has mentioned that it is devoted to a ‘thorough rights and initiation plan,’ that will consist of logo placement on signage at the Théâtre du Châtelet, both red carpets, and backdrops for international TV, mixed zone, press conference, and accommodation.
Over 170 big sports entities, including many top-tier football teams from Europe and Latin America, have previously formed a partnership with Socios.com to develop new occasions and experiences for their enthusiasts through Fan Tokens.