India’s leading corporate travel services provider, Yatra Online Limited has launched a new campaign, ‘Jab Yatra hai toh kaahe ka dar, #BindaasPlanKar,’ featuring Women’s Premier League (WPL) team, Delhi Capitals (DC) players Shafali Verma, Shikha Pandey, Taniya Bhatia, Alice Capsey, and Tara Norris.
The firm has unveiled this campaign in an effort to provide its clients with stress-free travel. According to the company, the campaign is centred on the Yatra.com cancellation protection function, which guarantees travellers a flawless trip regardless of annoying delays or unforeseen plans.
This digital marketing campaign will comprise three digital video commercials (DVCs) with well-known DC players to support this most recent offering. All three DVCs centre on the reservations-related anxieties that people have and how the cancellation protection option allays them.
Dhruv Shringi, Whole-time Director and Chief Executive Officer, Yatra Online Limited, said, “We understand that travelers want to explore the world, but unforeseen circumstances can lead to cancellations. With cancellation protection feature and #bindassplankar, we aim to provide a safety net for our customers, ensuring that they can travel with confidence. The expression of our campaign is a portrayal of our continued dedication to offer a care-free experience to our consumers. Travelers have evolved preferences and we are excited to introduce a flexible, comfortable, and cost-effective feature for their travel planning.”
On Yatra.com, users may book any domestic flight with the cancellation protection function. For customers of Yatra who purchase flight tickets on the Yatra website, mobile site, and mobile app, “Liberty General Insurance Ltd” offers a cancellation protection insurance policy. This solution makes it easier for clients to get a refund of the flight ticket costs that were applied in the event that the flight was cancelled.