The global body for football, FIFA, has announced Yadea, a market-leading brand in the electric two-wheeler industry, as the official regional supporter of FIFA World Cup Qatar 2022 in Asia-Pacific.
As part of the agreement, Yadea will gain access to the championship’s official marks and designations, including in-perimeter board marketing in Qatar.
Yadea has steadily increased its reach, from the FIFA World Cup Russia 2018 to the FIFA World Cup Qatar 2022. With items sold in over 100 countries around the world worldwide, Yadea has demonstrated its ‘Made in China’ reliability while strengthening international green mobility via sustainable and environment-friendly products such as e-bikes and electric scooters.
Zhou Chao, President of High-end and Overseas Business Group, Yadea, said, “We are proud to be the Official Asia-Pacific FIFA World Cup 2022bRegional Supporter. The essence of the FIFA World Cup 2022 is also part of Yadea’s DNA – the pioneering spirit, the perseverance to reach beyond limits, and the strong willpower that conquers challenges ahead. We are glad to take this opportunity to connect with our young audiences and reinforce those values which drive Yadea.
“Through the FIFA World Cup Qatar 2022, Yadea will build its brand awareness in the region and engage the passionate football fans here.”
Nick Brown, FIFA Director of Commercial Partnerships, commented, “It is a delight to welcome Yadea once again to FIFA’s commercial programme for the FIFA World Cup. The energy, quality and youthfulness of their brand and products connect strongly with our tournament values and fans, and will help us connect with this important market even further.”
Aside from this news, the world’s biggest championship has already begun in Doha yesterday with Qatar taking on Ecuador. Ecuador defeated hosts Qatar 2-0 in the opening game, thanks to the brace from Enner Valencia.
The first half was all about Ecuador’s supremacy, as they totally dominated Qatar. The first goal was a penalty, and the second was a spectacular header. As a result, Qatar became the first World Cup host country to lose its first game.