The world’s most recognised brand for creativity, Adobe has been announced as the new lead sponsor of the Women’s FA Cup until July 2026.
Throughout the entire tournament, from the September qualifying rounds to the final in May at Wembley Stadium, which is connected by EE, the Adobe Women’s FA Cup will prioritise boosting fan engagement and spreading knowledge of the sport.
Clubs throughout the women’s game will be capable of advertising and marketing themselves by establishing social media and brand content to interact with their community, elevate their profile, and reach a future generation of fans and players employing Adobe Express, an AI-first, comprehensive content creation app that makes it fast, fun, and easy to design and share standout content.
Furthermore, the Women’s FA Cup collaboration with the computer software firm will increase engagement via the launch of new social media channels and provide access to and training on Adobe Express to all 460 clubs participating in the event. This will allow clubs to recognise a wide range of new content possibilities and strengthen relationships with their fans.
Baroness Sue Campbell, The FA’s Director of Women’s Football, said, “The Women’s FA Cup has grown to new heights over the last few years in parallel with the wider growth of the women’s game, and we’re delighted to have Adobe on board as we target the next phase of development for the competition. We share their passion for holistically celebrating the unique characteristics that makes the Women’s FA Cup the most special and prestigious domestic cup competition in the world. With Adobe’s creative tools, used by some of the world’s biggest brands, we have a key opportunity to reach and engage new audiences for the women’s game.”
Additionally, the Women’s FA Cup will also have access to Adobe Digital Media tools, such as Adobe Photoshop, Adobe Creative Cloud, Adobe Express, Adobe Firefly, and Adobe Acrobat. This will revolutionise the way that the football association uses creativity to captivate, involve, and connect with an increasing number of fans both at home and in the stadium.
Simon Morris, Vice President, International Marketing, Adobe, commented, “The Adobe Women’s FA Cup is about inspiring stories of clubs and players that dare to dream. Cup runs, big away draws for underdogs, and the human stories behind them are truly the magic of the competition. Through our partnership, and by providing access and training on our industry leading creative tools, we want to put those magic moments into the spotlight, helping the clubs, players and fans tell their stories in ever more creative ways, as well as motivate the next generation of players and supporters of the women’s game.”