The governing body of football in Asia, the Asian Football Confederation (AFC) has signed a partnership with the global payment service company, VISA.
Following the treaty, VISA has been named the official regional partner and exclusive payment service partner of the AFC Champions League and AFC Asian Cup Qatar 2023.
AFC announces Visa as Official Regional Partner for 2023-24 #ACL and #AsianCup2023! https://t.co/hkdcDNrdhp
— AFC (@theafcdotcom) November 22, 2023
By the agreement, the multinational company will introduce its VISA Coin Toss campaign for several AFC Asian Cup Qatar 2023 matches, which will take place in the West Asian region from January 12 to February 10, 2024, as well as AFC Champions League encounters.
Additionally, VISA will start giving all of its qualified customers in the area the chance to win once-in-a-lifetime experiences at the pitchside.
Speaking on the partnership, Datuk Seri Windsor, AFC General Secretary, commented, “We are delighted to welcome VISA as the AFC’s Official Regional Partner. This latest deal demonstrates the immense value and prestige of the AFC’s competitions, and we thank VISA for the confidence they have shown in Asian football. The passion for the beautiful game that exists in the West Asia region reaffirms that football is indeed Asia’s most popular sport, and we look forward to working in close partnership with VISA to create more historic moments for our fans.”
Tarek Abdalla, SVP, Chief Marketing Officer Visa Central Europe Middle East and Africa, stated, “As a world leader in digital payments, Visa is proud to partner with the Asian Football Confederation. This partnership not only underscores our commitment to bringing people together through the universal language of sports, but it also aligns perfectly with our mission to facilitate innovative, convenient, reliable, and secure digital transactions. We are excited to pave the way for the future of digital transactions at upcoming AFC events, offering a seamless and cashless experience for teams, and fans alike.”