The men’s lifestyle brand, Villain, part of unicorn Mensa Brands, has announced the Indian cricketer, Hardik Pandya as its new brand ambassador. The Indian all-rounder has joined hands with the company to advertise its elevated, long-lasting, and powerful perfumes.
As part of the deal, recently, the Baroda-based player was photographed holding the brand’s most recent release, Villain Revolver Eau De Parfum, which is a revolver-shaped perfume.
Hardik, who displayed a heroic performance on Sunday against Pakistan, joined Villain, which seeks to solidify its position in the Indian fragrance market. The perfume brand has always been present in the Indian market but has never made a significant impact, but with this collaboration, the company will undoubtedly attempt to reach new heights.
In this alliance, Villain will be launching a series of initiatives that will encapsulate the brand and Hardik’s wicked personas.
Ananth Narayanan, Founder & CEO-Mensa Brands said, “If there is anyone who truly embodies the persona of Villain with their badass attitude, incredible style, and never-back-down energy, it’s Hardik Pandya. We are excited to have him onboard and are confident that this association will strengthen the love and cult following that the brand has with its consumers. Villain is on the road to becoming one of the fastest growing fragrance brands of the country and with Hardik joining us, it’s only going to become bigger and better.”
Talking about the new partnership, Hardik Pandya said, “When the Villain on-field meets the Villain of your everyday, you can expect fireworks! I am thrilled to be joining the Mensa family with Villain. It’s great to be part of a brand that is a celebration of being authentic, unique, and strong; all aspects that I closely identify with. I’m looking forward to doing some amazing work with the team and taking their fine fragrances to another level.”