The Indian media conglomerate Viacom18’s sports network, Viacom18 Sports has inked a sponsorship association with the largest manufacturer of ceramic and vitrified tiles in India, Kajaria Ceramics.
As part of the partnership, the brand has been named as co-presenting partner for the ongoing England Women tour of India 2023 and the upcoming Australia Women tour of India 2023-24, which will be aired live on Sports18 and JioCinema.
The sports media firm announced this partnership on its social media handle with the caption, “Welcoming our co-presenting partner Kajaria Ceramics Limited Tiles on JioCinema and Sports18’s broadcast of the India vs England (W) and India vs Australia (W) series.”
Kajaria Ceramics is one of India’s biggest producers of vitrified/ceramic tiles. Spread among seven facilities—Sikandrabad in Uttar Pradesh, Gailpur & Malootana in Rajasthan, Srikalahasti in Andhra Pradesh, Balanagar in Telangana, and two plants in Gujarat—it has an annual aggregate capacity of 86.47 million square metres.
Kajaria’s production facilities are outfitted with the newest, most advanced technologies available. Kajaria leads the industry in several aspects, including high levels of automation, robotic automobile applications, and a near-zero probability of human error.
Since its founding 35 years ago, Kajaria has prospered owing to its inventiveness, diligence, and the support of its affluent clientele.
Regarding the England tour of India, the English women have already won the T20I series by 2-1 and will play the only Test match starting tomorrow, December 14, at the Dr. DY Patil stadium in Navi Mumbai. After the ongoing series, from December 21, the Indian women’s cricket team will play three T20Is and ODIs, each, as well as one Test against the Australian team.