USA TODAY Sports Media Group, a division of Gannett Co., Inc. that includes all sports efforts throughout USA TODAY Sports, has announced a new multi-year deal with the National Women’s Soccer League (NWSL).
Following this association, the firm will serve as the official media partner of NWSL.
The NWSL will benefit from USA TODAY advertising space and make direct introductions to official league sponsors as part of the deal. There will also be revenue-sharing elements for the two organisations.
The USA TODAY Sports Media Group comprises all sports projects throughout USA TODAY Sports and Gannett’s in excess of 200 popular local media organisations. It contains the renowned social news hub For The Win, as well as vertical sports sites Golfweek, MMAJunkie.com, National Football League (NFL) and National Basketball Association (NBA) franchise wire sites, and the leading high school sports destination USA TODAY High School Sports.
Nate Scott, Vice President, USA TODAY Sports Media Group, said, “We are thrilled to further Gannett’s relationship with the NWSL. The partnership allows us to take advantage of the rapid growth of our women’s sports coverage and audience, especially in the soccer space. NWSL coverage has been a major factor in the growth of our new standalone soccer website, Pro Soccer Wire, and we are delighted to pursue a partnership that reflects a passion area for our audience.”
NWSL Chief Revenue Officer Mitch Poll, commented, “We appreciate USA TODAY’s continued support of the league and look forward to furthering our collaboration with this new partnership. Sustained coverage of our sport plays a vital role in the long-term success of the league, and we have full confidence that USA TODAY’s extensive media network will be instrumental in amplifying the exposure of the NWSL even further.”