The European football federation, UEFA has penned down a global licensing and regional sponsorship deal with the fan influence platform, Socios.com. Through this partnership, the fan token company got appointed as the global licensing partner of the UEFA and became the officially licensed product and fan token partner of its several tournaments.
The various leagues include Champions League, Super Cup, Europa Conference League and Europa League. In addition to that, Socios.com also got announced as the regional sponsor of the Champions League and the Super Cup.
In this agreement, the fan token entity will utilize the immense branding of the UEFA’s iconic competitions to elevate the value of its club fan tokens by providing add-on collectibles. Through the regional partnership, Socios.com will get featured on various media assets in the US such as virtual perimeter hoardings, broadcast sponsorship boards and digital sponsorship rights.
The digital platform will also create a sensational football experience for fans by rewarding them with fan tokens, VIP trips to the UEFA events, exclusive tours to UEFA’s headquarters and access to unique merchandise and accessories.
Guy-Laurent Epstein, the UEFA marketing director, commented on this agreement and said, “We are thrilled for a market leader like Socios.com to become UEFA’s first Fan Token partner. We are always looking for innovative partnerships, including with the growing cryptocurrency and blockchain-based fan engagement market. With rich experience working with some of the top sports organisations around the world, it is clear that partnering with Socios.com is an ideal fit that brings added value to fans. We look forward to a fruitful relationship over the course of the next three seasons.”
Alexandre Dreyfus, the CEO of Socios.com, also put forth his comments on the partnership and said, “This ground-breaking partnership is a result of UEFA and Socios.com’s shared commitment to embracing innovation and technology to enhance the fan experience in sport. Thanks to this new alliance, hundreds of millions of fans around the world will have the opportunity to become more than spectators and play active roles in the biggest club football competitions on the planet through Fan Tokens.”