The governing body of football in Europe, UEFA has announced its partnership with the Germany-based poultry brand, WIESENHOF.
Following the partnership, WIESENHOF has been named the official national partner of UEFA EURO 2024 which is scheduled for June 14 to July 14, 2024.
As per the deal, it will provide fans with daily chances to win VIP tickets to the competition, which will be held in ten cities across Germany. Through various promotions, fans will be able to win over 1,000 tickets.
The vegan brand of the company will feature participation codes that fans can use online for a chance to win VIP seats. After enrolling, participants will be told immediately if they have won the day’s VIP tickets.
Additional ticket raffles will be held on the social media platforms of WIESENHOF and GREEN LEGEND, as well as through third-party promotions with shops.
Guy-Laurent Epstein, UEFA Marketing Director, said, “We are pleased to announce our partnership with WIESENHOF for UEFA EURO 2024. Through extensive retail activations in Germany and special promotions, this collaboration will offer fans a chance to win hundreds of tickets to join us at the heart of the most outstanding football action of the summer. These events, kicking off in early 2024, will celebrate the game of football and serve as an excellent prelude to what is poised to be another captivating European championship.”
Dr Ingo Stryck, Head of Marketing at the PHW Group, said, “UEFA EURO 2024 will not only thrill passionate football fans from Germany and all over Europe, but will enthral everyone, and so we are proud to become an official national partner of this great competition. We are especially pleased that we can share this enthusiasm by providing unforgettable live experiences to customers and fans through various raffles and competitions.”
WIESENHOF International (WHI) is a subsidiary of the PHW Group, headquartered in Lower Saxony, Germany. WHI is proud to be a part of the PHW Group, a family-owned firm in its third generation and well-known to customers under the German poultry core brand, WIESENHOF. The 35 affiliated enterprises, around 10,000 employees, and over 1,000 farmers in Germany and throughout Europe lay the groundwork for trust and partnership.