UEFA secures new partnership with ERGO

ERGO, in partnership with UEFA, will act as the official national sponsor of UEFA EURO 2024.

The apex body of football in Europe, Union of European Football Associations (UEFA) has announced a partnership with one of the largest insurance groups in Germany and Europe, ERGO.

In accordance with the agreement, the company will act as the official national sponsor of UEFA EURO 2024, which will be held in Germany from June 14 to July 14, 2024.

Furthermore, ERGO will also serve as the sole presenting partner for the volunteer programme, which will be run by UEFA and the ten host cities for the first time. A record-breaking 16,000 volunteers are expected to sign up for the project, and they will be a vital component of UEFA EURO 2024, contributing in more than 25 different skill areas throughout the month-long competition.

One of the most significant insurance groups in Europe, ERGO, is present in over 25 countries around the world and focuses on key and developing markets in Europe and Asia. ERGO provides a wide range of insurance, provisions, and services. Its activities span across financial services, travel insurance, legal expenses insurance, non-life and casualty insurance, life insurance, and health insurance.

Private clients, corporate pension plans, and medium-sized businesses are the major areas of focus for the group.

UEFA, Marketing Director, Guy-Laurent Epstein, said, “ERGO is a long-time supporter and partner of football in Germany, which makes them a perfect fit to become a partner of UEFA EURO 2024. We look forward to collaborating with ERGO on the UEFA EURO 2024 volunteer programme, as the 16,000 volunteers will play a highly essential and valuable role throughout the tournament welcoming everyone to the host country.”

Dr Lena Lindemann, Member of the Board and Labour Director of ERGO Group, said, “We are extremely pleased to be partnering the upcoming European Championship in our home market. We will be using our many years of experience in sport sponsorship to help present Germany as top-tier hosts to our many international guests, and contribute to the success of this special event. As enshrined in the UEFA EURO 2024 motto of ‘United by Football – In the heart of Europe’, we believe in the binding power of football.”

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