The sub-brand of Xiaomi, Redmi India has launched its new campaign featuring the former wrestler, Dalip Singh Rana a.k.a The Great Khali.
Following the success of its popular Redmi 10 series, the newly released campaign consists of a series of three hilarious videos on the recently launched Redmi 10A and Redmi 10 going through the “The Khali” tests.
The three bone-tickling videos revolve around the durability, performance, affordability and display of the Redmi 10 series. The several tests conducted by The Great Khali to check the strength of these smartphones are showcased in these videos. The entire campaign has been conceptualized by DDB Mudra with the videos being directed by Faraz Ali and produced by Epitome Production.
Commenting on the campaign, Muralikrishnan B, Chief Operating Officer, Xiaomi India said, “At Redmi India, our focus is to make technology more accessible to consumers across the country. With a vision to democratize the smartphone market, we constantly work towards products that elevate the consumer’s experience by providing them with affordable power-packed devices. We are extremely excited about our partnership with The Great Khali who, like our Redmi products, has won the hearts of many across India with his record-breaking performances. We are hopeful that through this campaign we will be able to connect with our consumers across the nation and build a preference for the #DeshkeSmartphone i.e., Redmi 10 series.”