India’s largest gifting brand, FNP (Ferns N Petals) has unveiled three new advertising campaigns with the former World Wrestling Entertainment (WWE) superstar Dalip Singh Rana a.k.a The Great Khali and popular actress Mithila Palkar.
The company’s latest gifting project is focused on insightful gifting, which emphasises the enjoyable quirky friendship shared by on-screen BFFs Khali and Mithila, who assist, lift, and help each other to choose the perfect present for distinct everyday occasions. From delicious birthday cakes to magnificently designed to resemble curated gift baskets to exotic blossoms, FNP is India’s favourite gifting platform.
The 30-second brand films have been released throughout digital channels and OTT platforms and will be supported in the coming days by various TV and radio promotions.
The three films, produced by Good Morning Films and directed by Afhsan Hussain Shaikh, are masterfully crafted, combining Khali’s big yet soft appearance with Mithila’s kooky fun lively personality.
With a 400+ store footprint and 70% sales coming online, FNP has grown into a gifting powerhouse, the largest in Asia & not just India, better and higher the concept of sending flowers and gifts online in the country. FNP has thousands of gift options, including fresh flowers, delicious cakes, potted plants, curated gifts, and personalised merchandise. FNP is also a forerunner in incorporating theatre and context into gift delivery, for example. Midnight delivery allows you to be the first to wish/surprise your loved ones.
Sai Tota, Head Digital Marketing FNP, commented, “With more than 8 million happy customers, FNP has been the market leader for more than 2 decades in gifting. We felt it was time to talk about what’s great about gifting on FNP – the ideal place to buy & send flowers, cakes, gift hampers, and personalised gifts and much more to your loved ones. The 3 film campaign aims to establish our main propositions that make millions of consumers come to us every year. After all, some special relationships need a special touch.
“The special relationships or #KhaasRishtas shown in all FNP campaigns aim to be endearing, relatable & yet “visually attention grabbing, be it the earlier Anil Kapoor-Janvi Kapoor pairing or the visually disruptive pair of The Great Khali & Mithila. What’s also interesting about the campaign is how the campaign depicts the Great Khali as a regular guy with a softer side who’s worried about finding the right gift for loved ones…just like everyone else. Mithila plays his friend & helps him solve typical gifting related issues via FNP.”
Azazul Haque, CCO, Media.Monks who conceptualised the campaign, said, “The brief was to establish FNP as a premium gifting brand with emphasis on what sets us apart from any other player in the gifting category. Like showcasing an array of exotic and unique flowers and bouquets, range of premium gifts beyond flowers and mid night delivery which no other gifting brand offers. Special offerings for special (Khaas) relationships was the idea that excited everyone in the team. Then to make sure the campaign stands out in the clutter we thought the special friendship between The Great Khali and Mithila will not just catch everyone’s attention but will also be very endearing. FNP is all about strengthening such endearing special relationships.”