U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has announced His Highness Maharaja Sawai Padmanabh Singh (Pacho) of Jaipur, India, as the new global brand ambassador.
Sawai Padmanabh Singh is the reigning Maharaja of Jaipur and a member of the Jaipur Royal Family. The professional polo player, Singh has competed in competitions around Argentina, Australia, Brazil, Canada, Chile, France, Germany, Spain, Thailand, the United Kingdom, the United States, and more. He has also led and competed for the Indian National Team.
Pacho’s love and zeal for polo has helped to popularise the sport beyond the pitch, and the competitions in Jaipur now attract tourists from all over the world. With the royal sponsorship of the Rajasthan Polo Club, Singh continues to promote the cause of this distinctive and historic sport.
His Highness, Padmanabh Singh, Maharaja of Jaipur, said, “It’s an honor to be selected as Global Brand Ambassador for U.S. Polo Assn., a brand that is so popular and respected in my home country of India and so authentic to the sport of polo. I look forward to representing the brand with great enthusiasm at sporting and fashion events and on social media for fans and consumers around the world!”
Pacho’s position as global brand ambassador covers a wide range of activities and is intended to draw attention to skilled polo players as well as the genuineness of the brand globally. On and off the pitch, he will wear performance gear and apparel from the U.S. Polo, post about his everyday life and polo-related activities on social media, represent the organisation in sporting and fashion events, and respond to requests from the media for interviews and campaigns.
J. Michael Prince, President and CEO of USPA Global, said, “U.S. Polo Assn. is proud to welcome Pacho to our outstanding roster of Global Brand Ambassadors, which manages the multi-billion-dollar U.S. Polo Assn. brand. “U.S. Polo Assn. is a brand that spans 190 countries, including more than 400 brand stores in India alone, and Pacho is a perfect representative of a global polo player that encompasses what our sport-inspired brand is all about – global, vibrant, authentic, and exciting.”
Additionally, as a U.S. Polo Assn. global brand ambassador, Pacho will be promoting a capsule collection of sport-inspired accessories, including white sports trousers, oxfords, and upgraded polo shirts.