Following the agreement, Toyota has been named the official automotive partner of the premier American football tournament.
The Japanese brand will try to interact with customers authentically by using the opportunity to activate at official NFL events, increasing the fan experience and fostering Toyota brand loyalty. The entity will also work to assist grassroots NFL programs that focus on elevating communities.
David Christ, Group Vice President and General Manager, Toyota, said, “The NFL is the number one sports property in the U.S. with 205 million passionate fans. This partnership provides us the opportunity to connect with fans through a wide array of NFL programs and platforms, allowing us to share our brand message and promote our vehicles to a diverse and highly engaged audience.”
Tracie Rodburg, Senior Vice President, Sponsorship Management at the NFL, said, “We’re thrilled to welcome Toyota, a brand that has supported both the League’s media partners and its clubs, now as the Official Automotive Partner of the NFL. Toyota shares the NFL’s strategic vision and goals, prioritizing authenticity and a commitment to their consumers, our fans. We look forward to working together to bring fans exciting programs in the seasons ahead.”
With its headquarters in Toyota City, Aichi, Japan, Toyota Motor Corporation is a multinational Japanese automobile developer. The entity was incorporated on August 28, 1937, and founded by Kiichiro Toyoda. With an annual production rate of over 10 million automobiles, Toyota is one of the biggest automakers in the world.