The Premier League outfit, Everton have announced a new partnership with a fashion-focused non-fungible token (NFT) startup, Fancurve to develop digitally-wearable jerseys for fans.
The one-of-a-kind partnership, which constructs on Everton’s prideful legacy of innovation, will see the US-based digital sports fashion platform unveil the formally licenced, non-replica club-branded shirts.
These tailored made collections which are created and developed by Fancurve’s team of skilled 3D fashion designers and inspired by concepts from the club’s cultures and values will permit fans to showcase their devotion to Everton by wearing them on their Metaverse avatars.
Fancurve will develop a collection of elevated digital shirts as fashion wearables, as well as infused media content, to facilitate a seamless online fan experience.
The first Everton-themed accumulation will be available later this year and will be sold exclusively on the Fancurve platform, which can be accessed at www.fancurve.com.
Chris Cook, SVP Partnerships at Fancurve, said, “We are proud to be partnering with such a renowned Premier League club as Everton, with its fanatical fanbase and rich history.“Here at Fancurve, we’re focused on updating the meaning of sports fandom for today’s digital world and redefining what it will become in the future.
“We are striving to be the largest and most innovative digital wearables platform for sports fans across the globe, and we see this partnership as one that can help Everton and its community grow, as we explore web3 football fandom together.”
Richard Kenyon, Chief Commercial and Communications Officer at Everton, commented, “We’re really pleased to welcome Fancurve to our growing partnership portfolio and are excited by the innovative opportunities that this partnership will present for the Club and our supporters.
“I’d like to thank our Partnership team for their work in securing this deal and Chris and his colleagues at Fancurve for choosing Everton to partner with on what I am sure will be an exciting journey.”