The Premier League side, Tottenham Hotspur have penned an expanded partnership with the premier American football competition, the National Football League (NFL).
As part of the arrangement until the 2029–30 season, Tottenham Hotspur Stadium will be designated as the official home of the NFL in the United Kingdom.
According to the terms of the expanded collaboration, at least two regular season NFL matches per year will continue to be held at the top-notch, multi-use stadium, which is also the sole stadium specifically designed for NFL games beyond the United States, with customized facilities such as its own playing surface, locker rooms, and media areas.
12 of the league’s 32 clubs have already played in the stadium owing to the groundbreaking partnership, which has already produced a number of unforgettable matches in front of packed houses in Tottenham. A couple of matches will be contested in October 2023 during the NFL London Games.
Live half-time displays by some of the biggest music performers, fireworks, military fly-overs, and even the US national anthem sung on top of the stadium’s roof have all been memorable moments.
As the NFL has embraced the Tottenham neighbourhood, many of the activations experienced by spectators in and around the stadium on gamedays are produced by locals. It is an example of the broader social advantages provided by the stadium development, which has produced over 4,000 employment for local residents so far.
Daniel Levy, Chairman, Tottenham Hotspur, said, “Our partnership with the NFL has been integral to our wider vision for the stadium and delivering a sports and entertainment destination in London. Creating additional recurring sources of revenue to reinvest in our football activities is a key part of the Club’s financial model. NFL gamedays at our stadium are special occasions where we see fans from around the world descend on Tottenham, bringing so much vibrancy to the High Road and supporting our local economy.
“As the NFL continues to grow its fanbase throughout Europe, we are extremely proud to be given official status as the Home of the NFL in the UK and look forward to seeing the excitement that gamedays bring to Tottenham for many more years to come.”
NFL Commissioner Roger Goodell, commented, “We are excited to extend our partnership with Tottenham Hotspur through the 2029-2030 season and look forward to hosting future NFL games in the world-class Tottenham Hotspur Stadium, as the Official Home of the NFL in the UK. Growing the game globally is a major strategic priority for the League. Our commitment to Tottenham Hotspur Stadium will allow us to continue to bring extraordinary NFL experiences to fans in London, while creating a positive social and economic impact on the local community.”
The Mayor of London, Sadiq Khan, said, “London is the sporting capital of the world and this expanded partnership between Tottenham Hotspur and NFL is fantastic news for Tottenham and our city. Tottenham Hotspur Stadium has fast become a beacon for world-class football and entertainment, boosting London’s local economy by over £300m every year. With further NFL matches taking place at the stadium, sports fans everywhere will be able to enjoy even more of what our great capital has to offer.”