The Australian motor-racing competition, Supercars has signed a partnership with the German automotive lubricants company, Liqui Moly.
Following the partnership, Liqui Moly has been named the official oil and lubricant partner of the 2023 Sydney SuperNight and Gold Coast 500 races, also including the Perth SuperSprint in the 2024 and 2025 seasons.
Through the partnership, the lubricants brand hopes to interact with customers, partners, and mechanics. Its new Supercars partnership adds to its already wide-ranging motorsports portfolio, which also includes a recently renewed sponsorship deal with the illustrious Formula 1 racing championship for the current 2023 season.
Peter Baumann, Liqui Moly Global Marketing Director, said, “Liqui Moly and the Supercars team have had a long-standing relationship over the past 10 years with our involvement in the Bathurst 12 Hour. From an international perspective, we are happy with our new, multi-year agreement, and being the official lubricant partner of three Supercars events per year gives us the chance to participate in the most popular motorsport series in Australia. As this national championship delivers great sport, motorsport fans from all over the world will be following and taking notice of our brand”.
Vincent Prinzing, Managing Director of Liqui Moly Australia, said, “This is Liqui Moly Australia‘s way of further representing our brand and furthermore having presence at three key locations. This presents us with an opportunity to engage both the national and international fans of Supercars, and is a new way for us to share our passion for motorsport and interact with our fans, workshops, customers, businesses, mechanics, and enthusiasts in Australia’s number one motorsport category.”
Supercars General Manager of Commercial, Jamie Black said, “Liqui Moly has a sterling reputation worldwide for its lubricant products, and we are eager to share that reputation with our growing Supercars fan base at events across Australia over the next three seasons.”
Liqui Moly GmbH is a German entity that was founded in 1957, and it is currently headquartered in Ulm, Germany. The company has its specialisation in developing and producing lubricant oils for automobiles so that they can function smoothly. Liqui Moly has only been created and produced in Germany since its beginnings in 1957. There, it is consistently voted as the top oil brand, and it dominates the market for additives. The company’s product sales reach more than 150 countries.