Betfred, the gambling brand has signed an extension with the UK-based rugby league competition the Super League. This collaboration will run until 2023.
The agreement was signed in 2017 since the marquee rugby league competition has been named the Betfred Super League, which features teams from France and England. In 2019, the title sponsorship deal was extended when it was valued at UK£1 million (US$1.32 million) per year.
Following the extension, Betfred will continue to collaborate with the Super League on its ‘Gamble Responsible’ campaign that is promoted during LIVE games.
The partnership’s extension was announced ahead of the Super League grand final, which will take place on October 9. St Helens will play against the French outfit Catalans Dragons.
“It’s great to be extending our successful partnership with Betfred,” said Rhodri Jones, chief commercial officer of the Super League.
“During this difficult period, they’ve been outstanding headline partners, and we can’t thank Fred [Done] and his team enough for their continued support.”
“We look forward to continuing to work with them for the next two years.”
“To have the support of someone like Fred who is so passionate about Super League and who shares our aspirations for its future is fantastic.”
Fred Done, chief executive of Betfred, added: “The passion and enthusiasm shown by the fans, media and everybody involved in the game of rugby league is, I believe, the essential reason this has proved such an enjoyable and rewarding sponsorship for Betfred, and is why I had absolutely no hesitation in extending the Super League deal for at least a further two years.”