The digital sports media company, The Game Day have announced the betting platform Betfred Sports as a sponsor for two of their NFL flagship shows namely Take the Points and Ride With. These shows give comprehensive coverage of all the latest news from the 2021/22 NFL season.
“We’re thrilled to announce this sponsorship deal with Betfred Sports, which further strengthens our lineup of marquee brand partners,” said Matt Heiman, Founder and CEO of The Game Day.
“Over the past year, The Game Day has seen significant growth in what’s become a highly engaged sports fan base, as we continue to look to service everyone from casual bettors through to the most knowledgeable gamblers. We’re pleased that this in turn has driven demonstrable engagement and ROI for our affiliate partners.”
The Game Day’s weekly betting show is called Take the Points. It is hosted by expert analyst Jordan Schultz and is a debate show based on NFL gambling and betting. Ride With is hosted by Katie Mox, where she covers the biggest game of the week and places her best bet. The show will go live every Wednesday at 12 PM ET on Facebook and YouTube.
“This is a great brand to partner with to build on our momentum in the US market. Acquisition marketing is critical to the success of this operation, and we are confident that the The Game Day partnership can strengthen our efforts,” said Bryan Bennett, COO of Betfred Sports.