Bundesliga has announced its streaming rights deal with ESPN’s newly launched Star+ streaming platform.
Through the five-year agreement, Bundesliga will be broadcasted in nine South American countries.
The nine countries that the agreement will cover from 2021/22 to the 2025/26 season are Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela.
In this deal, Star+ will be streaming at least three matches per matchday in the nine countries.
Robert Klein, chief executive of Bundesliga International said, “We are excited to build upon this trusted partnership with ESPN, which will allow us to bring the Bundesliga’s high-intensity football closer to fans in Spanish-speaking South America, South American sports fans have a great passion for the Bundesliga, which has been developed over the years thanks to the number of high-quality players emanating from South America. Building on this foundation, this partnership will be instrumental in increasing viewership and brand recognition of one of the world’s top football divisions across the continent.”
The deal will provide a permanent home for the South American Bundesliga fans after the German’s competitions streaming deal with Fox Network expired after the 2019/20 season.
Mike Walters, vice-president of programming and acquisitions at ESPN said, “We are proud to expand our relationship with Bundesliga International to bring one of the most competitive football leagues in the world closer to the fans in our region, in addition to the live broadcast of all matches on Star+, ESPN will televise a minimum of three matches per round on its linear channels and will also provide highlights and stories dedicated to the Bundesliga across its platforms. This will expand the scope of the league and drive local engagement in each country.”