Star India Private Limited, one of the largest media conglomerates from India, is set to broadcast the international matches of South Africa. On November 24, the Cricket South Africa (CSA) announced an agreement with Star Network.
The agreement with CSA gives Star exclusive media rights across all linear and digital platforms till the end of 2023-24 season. The deal offers Star India all the broadcasting and media rights across Asia, the Middle East, and North Africa and will commence from November 27, 2020 with England’s tour of South Africa.
England and South Africa will be playing three One Day Internationals and T20 Internationals. The series is supposed to be the return of International cricket in South Africa since the pandemic. As part of the agreement, the three-match T20I series will be produced in Hindi and English. This would be the first-ever non-Indian bilateral series to be produced in Hindi.
Sanjog Gupta, CEO of Star India, said, “We are delighted to collaborate with Cricket South Africa. This alliance fortifies our commitment to cricket and our belief in the significance of sport in Star India’s consumer proposition. South Africa has some of the most highly skilled cricketers and competitive teams, which pride themselves in taking on the best from around the world. We look forward to hosting the best of South African cricket till 2024”.
The deal will cover all international cricket matches played by different teams representing South Africa. It will cover women’s international cricket matches played by the Momentum Proteas as well as Cricket South Africa’s entire domestic men’s franchise season during the tenure. Indian Cricket Team will be touring South Africa thrice during this tenure. The first tour will be 2021, where both teams will play three Tests and three T20 Internationals.