The UK-based pay-TV broadcaster, Sky Sports has announced a partnership renewal with the US PGA Championship.
The renewal of the deal will allow the broadcaster to continue to deliver the coverage of the US Senior PGA Championship for the next three editions, that is between 2024 and 2026.
The pact between the two bodies was first signed in 2019. In the UK and Ireland, Sky provides a wide range of golf coverage, including all four major championships for men and women, the Ryder Cup and Solheim Cup Europe against USA matches, the Ladies European Tour, the LPGA Tour, and the DP World Tour. It broadcasts all of the aforementioned action on its own Sky Sports Golf Channel, with over 100 separate tournaments overall.
Meanwhile, in May of this year, the pay-TV network extended its exclusive rights to the US Open major through 2025. This partnership also included coverage of the US Senior Open, US Women’s Open, US Women’s Amateur Championship, and the Curtis Cup Match between the USA and the UK and Ireland.
Jonathan Licht, Sky Sports Managing Director, said, “We’re really pleased to be able to confirm this extension with the PGA and continue the brilliant relationship that has enabled us to deliver the best possible coverage to golf fans across the years. It’s been great to see our viewing figures and golf audience continue to grow, and we know we have an amazing opportunity over the next three years to continue to grow the sport, alongside our great partners at the PGA.”
Sky Sports is the most popular subscription sports brand in the UK and Ireland. It is a collection of British sports channels run by the satellite pay television firm Sky Group, a Comcast section. Since 1991, it has contributed significantly to the growing commercialization of British sports. It was first launched in 1990, and it is currently based in London, United Kingdom.