Shamir continues as official optical performance partner of BWT Alpine F1 team 

After four fruitful years of engagement, Alpine and Shamir have reinforced their commitment with this multi-year collaboration. 

The Formula 1 team, BWT Alpine F1 Team has secured a partnership renewal with the renowned progressive lens developer, Shamir.

With this renewal, Shamir continues to be the official optical performance partner of BWT Alpine F1 team. 

After four fruitful years of engagement, Alpine and Shamir have reinforced their commitment with this multi-year collaboration. 

Using Shamir’s vision performance labs, the BWT Alpine F1 Team and Shamir have carried out several experiments and activities. Shamir, a member of the EssilorLuxottica Group, played a key role in assessing the team’s requirements for superior visual performance and provided the most cutting-edge safety gear and lenses for the best possible vision.

To enhance driving performance and safety in low light and daytime situations, Shamir also unveiled SHAMIR DRIVER INTELLIGENCE in 2023. This technology allows for sharper, clearer vision with reduced glare. 

With their extraordinarily broad and crisp visual fields and improved colour contrasts, these cutting-edge lenses assist drivers in adapting to changing lighting conditions, lessening eye strain, and speeding up reaction times—all of which contribute to improved performance on the road. Direct input from the BWT Alpine F1 Team was integrated throughout the development process.  

David Gendry VP, Chief Commercial Officer BWT Alpine F1 Team & VP, Communications Alpine brand, said, “We are thrilled to extend our collaboration with Shamir, a partner that shares our dedication to pushing the boundaries of technology. We look forward to continuing our work towards visual excellence and introduce more state-of-the-art solutions with the work we are doing with Shamir.”

Yagen Moshe, Shamir Optical CEO, stated, “We are proud to continue our technical partnership with BWT Alpine F1 Team, and we look forward to unlocking even greater visual performance with the team. Our continued partnership provides a unique avenue for Shamir to pursue our passion for innovation and developing unique and ground-breaking products. A wonderful collaboration like we have with BWT Alpine F1 Team, in a sport where performance is everything and every 0.1% matters, is perfectly in line with the Shamir mission of improving quality of life by improving vision.” 

Zohar Katzmann, Shamir Optical Chief Technology Officer, remarked, “Our developers are excited to continue working with BWT Alpine F1 Team. It is a partnership that sparks our imaginations and inspires creative innovation. Our mission is to deliver perfect vision under all conditions, to tailor personal vision solutions to our Alpine F1 Team and to enhance the team’s performance and safety in the extremes of F1 competition. And it’s a two-way street, because data from this team is analysed and added to our data set to develop production lenses, including the Driver Intelligence™ lenses.”

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