The Italian automotive maker, Ferrari has signed a partnership extension with the eyewear company, EssilorLuxottica.
The initial association between the two parties involved was inked in 2016 and this renewal will kick start from January 1, 2023.
In this development, EssilorLuxottica will prolong to design, produce and market eyewear products featuring the Scuderia Ferrari and Ray-Ban brands. In addition, the Ray-Ban logo, which is seen on the Formula 1 single-seaters will also be featured for the first time on the cars and apparel of the official drivers in Competizioni GT, participating in the World Endurance Championship with the Le Man Hypercar and in a Gran Turismo championship with GT3 cars.
Benedetto Vigna, CEO of Ferrari, said, “As of today, Ferrari is preparing to achieve new goals with EssilorLuxottica: from the first exclusively Ferrari-branded eyewear line, to the challenges awaiting us on the circuits in the motorsport seasons ahead. Starting from a common history of excellence and authentically shared values, we want to build further exciting projects together with the millions of fans and customers who choose us and believe in this constantly developing collaboration.”
“There is only one Ferrari, and our story together has been exciting since the beginning. We saw with our first collaboration between Ray-Ban and Scuderia Ferrari the passion racing fans have for the Ferrari brand and the strong crossover between racing and fashion translated very well into eyewear. With our expanded partnership, we will bring that excitement to many more consumers around the world, further developing Ferrari in the eyewear category,” said Francesco Milleri, Chairman and CEO of EssilorLuxottica.