In this new campaign, the 32-year-old star batter was seen conveying his inspiring story of overcoming challenges, channelizing and navigating his path, which symbolizes the campaign’s main message which focuses on accepting the unorthodox spirit and creating your trail.
The “I Am the New” campaign is an inspirational rallying cry for everyone who has ever felt limited by prejudice or out of place. It serves as a call to action for India’s youth to shatter boundaries and realise their full potential.
Manoj Juneja, Chief Operating Officer, Reebok India, said, “Reebok has played a pivotal role in transforming the world’s perception of sports and fitness, and this campaign is all about cementing that reputation and reclaiming our position at the top. Our new brand ambassadors, both embody our message of empowerment and self-expression through sports. With their help, we’re excited to deepen our connection with the youth of India and drive growth for our brand. ‘I am the New’ is more than just a campaign; it’s a call to make sports an integral part of our lives and strive for greatness in everything we do.”
Commenting about his association with Reebok, Suryakumar Yadav, said, “I’m excited to partner with Reebok, a brand that resonates with my outlook on sports and fitness. I believe an individual evolves best when faced with challenges. Reebok’s new campaign perfectly depicts my unconventional approach towards the game. I look forward to inspiring a wave of energy and igniting a spark of ‘I am the New’ philosophy amongst the youth of the country.”
Reebok is a multi-national manufacturer of athletic footwear and apparel and a member of the Authentic Brands Group. It was launched in England in 1958 as a subsidiary of J.W. Foster and Sons, a sporting goods business that had been established in Bolton, Lancashire, in 1895. Currently, it is headquartered in Boston, Massachusetts, United States of America.